
Hey there, I’m J Ivy. I’ve been designing, building, and fixing websites for over 20 years, which means I’ve seen just about everything that can go wrong, and how to make it right again.
I’m a WordPress native, creating themes, plugins, and custom setups that actually work the way people need them to. I speak both front-end and back-end and know how to keep things fast, clean, and user-friendly.
At the end of the day, I love turning rough ideas into smooth, functional sites that make people say, “Okay, that’s awesome.” Then I usually tweak it one more time, because good enough just isn’t good enough.
Projects
I have designed and developed numerous websites. Here are a few of my favorites.
Vegan.org
Design and Development rebuild from a outdated theme to a modern build using the full-site editor.
- Role: Sole Designer/Developer
- Tech: WordPress, Javascript, REST API
- Key Outcomes:
- Reorganization of content to better serve the client’s long term and short term goals.
- Upgraded the content entry system to block editor to leverage timely updates to website.


Specright
MVC WordPress Block Editor Build, Custom Theme, Custom Plugin for Migration from Webflow
- Role: Lead Developer
- Tech: WordPress, Modern PHP, Javascript, SASS, REST API, Timber/Twig
- Key Outcomes:
- Increased performance from 41 to 93 from Lighthouse
- Refined and Streamlined content editing experience using Synced and Unsynced Patterns per key stakeholder feedback
Luck Companies – 100 years
Nuxt.js and Vue.js build to commemorate 100 years of Luck Companies
- Role: Developer
- Tech: Nuxt.js, Vue.js, Lottie.js, Netlify
- Key Outcomes:
- Created an unique user experience for the 100th year of Luck Companies
- Built an interactive timeline that engaged users


Ukrops Homestyle Foods
MVC WordPress (Block Editor Build) Ecommerce powered by WooCommerce with
complex custom checkout business logic
- Role: Lead Developer
- Tech: WordPress, Modern PHP, Javascript, SASS, REST API, Timber/Twig
- Key Outcomes:
- Replatformed outdated WordPress system to a new MVC system with a new design
- 129% increased in online orders
Salt & Sky
Custom WordPress theme with complex triggered animations
- Role: Sole Designer/Developer
- Tech: WordPress, PHP Javascript, SASS
- Key Outcomes:
- Designed and Built a beautiful and engaging website


Waukeshaw
Custom WordPress theme with bold typography that leveraged the client’s beautiful photography
- Role: Sole Designer/Developer
- Tech: WordPress, PHP Javascript, SASS
- Key Outcomes:
- Created a brand for Waukeshaw Development
- Utilized photography assets for a visually engaging site design
Brands
Although I no longer focus on branding, I occasionally design logos and enjoy creating them when the opportunity arises.



